

“Very few of my patients go from beginning to end in the way that I envisioned or planned,” said Brent E. Traditional orthodontists, who make money from in-person consultations, said that cutting dental professionals out of the process was dangerous and that regular visits were a key to avoiding new dental problems. Anything after that is considered outside the company’s official refund policy and comes with the nondisclosure provision, which it said it began using in 2016. SmileDirectClub offers refunds within 30 days after the aligners arrive. Then the aligners, which cost $1,850, or around a third of the cost of traditional braces, are sent to customers by mail. The form also states that they cannot sue the company for any reason. Potential users check a consent form saying they have had their teeth examined and X-rayed by a dentist, but are not asked to verify that. David Katzman has invested in companies such as 1-800-Contacts and Lens Express.
SMILE CLUB LICENSE
Fenkell and Jordan Katzman had earlier started a website for Illinois license plate renewals. Katzman’s father, David, is the company’s chief executive, and his uncle, Steven, is the chief operating officer. SmileDirectClub, founded in Nashville in 2014 by a pair of childhood friends, Alex Fenkell and Jordan Katzman, is one of the largest of the new online health companies that sell directly to consumers. SmileDirectClub has negotiated some of the general release forms with those who have asked for refunds, she said. “When we believe that there is an organized campaign to damage our reputation amongst consumers, dentists and/or investors, we will defend ourselves and our mission to democratize access to care every chance we get,” she said. Greenspon Rammelt added that SmileDirectClub’s legal moves were necessary to protect itself. It does not publish the success rate of its aligners. It said fewer than 5 percent of its customers had received a refund. SmileDirectClub pointed to an average customer rating of “4.9 out of 5” on more than 100,000 reviews on its website. Susan Greenspon Rammelt, SmileDirectClub’s chief legal officer, said in interviews that the vast majority of users were happy with the company. Caplan, a professor of medical ethics at the New York University School of Medicine. “They’ve been almost like nervous bullies to critics,” said Arthur L. Seven people who ordered teeth aligners from the company described to The New York Times how the products did not fix their teeth four said the aligners had created new problems that required traditional dentistry to correct. Weakley experienced was part of SmileDirectClub’s methods to limit information about customers’ dissatisfaction with its products. “Going forward, I can’t say anything,” she wrote in an email. After a lengthy back-and-forth, SmileDirectClub said she would get her money back if she signed a nondisclosure provision as part of a general release form. Weakley’s teeth as promised, she asked for a refund. To fix some crowding in her teeth, Taylor Weakley, an environmental scientist in Denver, ordered teeth aligners two years ago from SmileDirectClub, a start-up she had seen advertised on social media.Īt $1,850, the products were cheaper than braces, and she did not have to visit an orthodontist to get them.īut when the aligners did not correct Ms.
